Donate your old bridesmaid dresses to Operation PROM, an organization that provides free prom dresses to girls in need. The first 100 people to donate will receive a free Revlon lipstick and nail polish. Through 3/13. 57 Grand, 250 W. 39th St., nr. Seventh Ave., Ste. 804 (212-302-1604); 11–7.



Every spring, thousands of students across the country celebrate a rite of passage: Prom.  According to the magazine "Your Prom", the average prom goer spends $638, and low-income students and schools seem to be keeping the pace.  This is the conundrum faced by many students from Noel D’Allacco's former school district in Yonkers, NY, where upwards of 66% qualify for the free-lunch program.

D’Allacco founded Operation PROM in 2005, now a recognized Not-for-Profit Charitable Organization. Operation PROM was originally established to help low-income students attend their proms by providing free prom dresses and tuxedo rentals. It has since expanded to also help students with regular donations of food, clothing and school supplies as well. She primarily assists students who are homeless or live in shelters and do not have family to assist them.


Founder, Noel D'Allacco
Bloomingdale's Dress Drive
March 2009